LPGA set to return to Kingsmill
Sunrise chairman unsure if Taiwan LPGA event will happen next year
Then there was this:
CME Group Titleholders Fans Receive Chance to Win $50000 at the …
Golf analyst Brandel Chamblee apologizes for calling Tiger Woods a …
Ko, 16, takes to YouTube to announce going pro.
Lexi’s brother backs ‘mature’ Ko after pro move
This entry was posted on Wednesday, October 23rd, 2013 at 3:41 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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if I were Ko I’d go low …key that is …many ‘big names’ went to the pro level only to just fade away …her skill is there, its the pressure of all the BS that surrounds her …
at least now she can get paid above the table instead of below
Not sure how this will play out for the Safeway Classic…
If they truly are in the financial straits implied in the article, it wouldn’t make sense to pour a couple million into the LPGA event. They have been on a year-to-year contract for awhile. This may be the end.
A couple of million dollars within the advertising budget of a supermarket chain with 1678 stores and $43 billion in revenue (per Wikipedia) is a drop in the bucket.
Did you read the article in Businessweek? Doesn’t sound promising to me. You have to justify that kind of outlay to the stockholders when things get tight.
An LPGA golf tournament is a money loser as far as advertising goes. It could be spent better elsewhere.
There’s a reason they where not signing a long term deal.
If the shareholders are dissecting every advertising dollar that Safeway spends they’ve lost sight of the forest for all the accursed trees. I’ll grant you the notion that those particular dollars don’t bring Safeway they bang for the buck that they had hoped for, and if so they would be rational in dropping their sponsorship. Back in my B-school days, it was said that half of all advertising dollars were completely wasted, but no one knew which half. ;( It was also said that the person who could reduce that half to 47% would be hailed as a genius.
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